If you are running a website or working for a website, you might be considering whether it’s worth it to get an app for your site or not. It is a pretty big investment and will likely require the use of a web app development company to ensure your app is built properly.
The use and importance of mobile have been rapidly increasing over the past decade or so. Therefore, it’s never been more important to ensure your mobile audience is highly engaged with your content. At this point you may be thinking that you already have a mobile responsive website, why do you need an app as well?
Well, there are many reasons why an app could be beneficial to your business! So make sure you have a read on below to find out what the reasons are:
Stronger Brand Connection
No matter what industry you are in or where you are located, there is going to be competition, and one of the major things that are going to differentiate you from your competitors is your brand. It is important to have a strong brand that people recognise as being quality and providing a good service and / or product.
Having an app as well as a website is an effective way to build that stronger brand connection. It allows for a faster and easier connection to your customers and you can send them things like notifications, as well as collecting their all important data to engage with them in other ways, like through SMS and email.
You can even offer specific deals only for app users to get more people to download and engage with the app. For example, the local restaurant can offer 10% off an individual’s first order the user makes through the app.
With more information about the user and more ways to market them, it’s easy to see why so many businesses have an app. App users are also more likely to be highly engaged with the brand and you could be more likely to be repeated app uses and purchases of the products and/or services you sell.
You want the ability to reach your customers and potentially customers in the easiest way. The fewer clicks or steps to reach your product, the better, and with an app, it is just a click away! Some apps don’t need an internet connection as well, so a user can still look through your app, making it even more accessible.
It is also important to make updates to your app regularly and listen to customer feedback. There is nothing more annoying than an app that keeps crashing or doesn’t do what it’s supposed to. So, by spot-checking your app yourself you can pick up on potential issues and get them fixed using web app development.
Better Conversion Rate
You’ve probably already heard about data suggesting that mobile users have a higher conversion rate than that of desktop users. So, naturally you would want to get as many users funneling through on mobile devices and what better way to get more mobile users then to introduce an app for your business.
There is such convenience that is attached with an app that it is even higher than the convenience you get with a normal mobile responsive website. If you have an app, and the user is signed in, it simplifies the process even more. This is because the user doesn’t have to put in any of their details and they can see their liked items, all in the palm of their hand.